admob ump sdk consent window

Hi,

Thank you for contacting the Mobile Ads SDK Support team.

1. In this GDPR consent window, if the user clicks the (Consent) button, then he will be shown personalized ads: Yes.
 If the user clicks the (Do not consent) button, then he will not be shown ads: No, Non-personalised Ads will be shown.
 If the user clicks the (Manage options) button and opens an additional settings window and does not change anything in this settings window and   clicks (Confirm choices), then he will not be shown ads: No, Non-personalised Ads will be shown
 If the user clicks the (Manage options) button and opens an additional settings window and does not change anything in this settings window and   clicks (Accept all), then he will be shown personalized ads: Yes. 

2. Ideally Non-personalised Ads should be shown.

I have checked the above scenarios in the Google Android BannerExample and I can see the Ads are displaying in all the above scenarios. As for determining what the user consented to, such as personalized Google ads, you can read consent choices from local storage following the TCF v2 spec. The `IABTCF_PurposeConsents` key indicates consent for each of the TCF purposes.

Also see Ad serving modes to note what consent choices requirements align with ad serving mode, such as non-personalized ads and requirements to show Personalized & Non-Personalized Ads.

To check the reported issue on our end can you send us the charles logs and video recording of 2nd query.

You can provide the requested details via reply privately to the author option.

Hi,

Please find the responses to your questions:

1) How can non-personalised ads be shown if I click the (Do not consent) button? I do not give consent and therefore goal 1 will not receive my consent as well as other goals that are needed to display non-personalised ads, am I correct?

Ans: If the consent requirements for personalized ads are not met, Google will serve non-personalized ads. Non-personalized ads are not based on a user’s past behavior. Instead, they use contextual information, including coarse geo-targeting (such as city-level) based on current location, content on the current site or app, or current query terms. When serving non-personalized ads, Google AdSense disallows all data used for personalization, including demographic targeting and user list targeting.

2) How can non-personalised ads be shown if I click the (Confirm choices) button and do not enable anything in this window? So consent for goals 1 and other goals has not been obtained for displaying non-personalized ads, because goal 1 is disabled by default, as are some other goals that are required to display non-personalized ads. So this is correct behavior that ads are not shown at all?

Ans: If the consent requirements for personalized ads are not met, Google will serve non-personalized ads when all of the following criteria are met:

• The end user grants Google consent to:

            Store and/or access information on a device (Purpose 1)

•  Legitimate interest (or consent, where a publisher configures their CMP to request it) is established for Google to:
  • Select basic ads (Purpose 2)
  • Measure ad performance (Purpose 7)
  • Apply market research to generate audience insights (Purpose 9)
  • Develop and improve products (Purpose 10)

I would recommend you to check the Requirements to serve non-personalized ads document for detailed information.

3) If I click (Manage options) and enable goals for displaying non-personalized ads (1,2,7,9,10.) and do not give permission in the window (Vendor preferences) for all advertising partners from the list (which are almost all disabled by default), then non-personalized ads are not shown to me. Is this how it should be?

Ans: When you disable vendor preferences, you are effectively telling the system to not use cookies or mobile ad identifiers for personalization. As a result, you will see non-personalized ads that are based on contextual information rather than your browsing history. 

4) When the user clicks the (Do not give consent) button, the user prohibits Admob and its advertising partners from using cookies, right?

Ans: In line with our existing EU User Consent policy, consent for cookies or mobile identifiers is required for both personalized and non-personalized ads. For non-personalized ads, consent for cookies or mobile identifiers is still required because non-personalized ads still use cookies or mobile identifiers to combat fraud and abuse, for frequency capping, and for aggregated ad reporting.

I would recommend you to check the Non-personalized ads (NPA) and  document for more information.

1) You wrote (If the consent requirements for personalized ads are not met, Google will serve non-personalized ads. Non-personalized ads are not based on a user’s past behavior. Instead, they use contextual information, including coarse geo-targeting (such as city-level) based on current location, content on the current site or app, or current query terms. When serving non-personalized ads, Google AdSense disallows all data used for personalization, including demographic targeting and user list targeting.)

Question: If I click the (Do not consent) button, this means that I do not agree to the processing of my data and prohibit all purposes. How can Google show me non-personalized ads in this case? If you yourself wrote that (In line with our existing EU User Consent policy, consent for cookies or mobile identifiers is required for both personalized and non-personalized ads). Maybe limited ads will be shown instead of non-personalized ones? And since I have limited advertising turned off in the Admob account settings, I am not shown any advertising at all when the user clicks the (Do not consent) button, so as I understand this is the correct behavior?

2) You wrote (Ans: If the consent requirements for personalized ads are not met, Google will serve non-personalized ads when all of the following criteria are met: The end user grants Google consent to:

Develop and improve products (Purpose 10))

Question: So, if I click the (Confirm choices) button and do not enable anything in this window, then I will not be shown personalized and non-personalized ads, since in this window the goals are disabled by default, and if I just click (Confirm choices) and do not enable anything in this window, then the ads will not be shown to me at all, since I did not give consent to the goals that are needed to show personalized and non-personalized ads, did I understand everything correctly?

3) You wrote (When you disable vendor preferences, you are effectively telling the system to not use cookies or mobile ad identifiers for personalization. As a result, you will see non-personalized ads that are based on contextual information rather than your browsing history.)

Question: So when I give permissions to targets (1,2,7,9,10.) to show non-personalized ads and in the (Vendor preferences) window I do not enable advertising providers, leaving them disabled as they are by default, then I am not shown non-personalized ads. So this is the correct behavior and it should be this way because in fact I did not enable advertising providers and there is no one to show ads to, did I understand everything correctly?

4)You wrote (In line with our existing EU User Consent policy, consent for cookies or mobile identifiers is required for both personalized and non-personalized ads. For non-personalized ads, consent for cookies or mobile identifiers is still required because non-personalized ads still use cookies or mobile identifiers to combat fraud and abuse, for frequency capping, and for aggregated ad reporting.)

Question: I asked you about what this button (Do not consent) does. I will repeat my question again - When a user clicks the (Do not consent) button, he prohibits Admob and its advertising partners from using cookies, right?

2) You wrote (Ans: If the consent requirements for personalized ads are not met, Google will serve non-personalized ads when all of the following criteria are met: The end user grants Google consent to:

Hi, 

 

1. Yes, Limited Ads will be shown not non- personalized Ads when do not consent is clicked.

2. As mentioned before, there are conditions that needs to meet before Google will served non-personalized ads. If the consent requirements for personalized ads are not met, Google will serve non-personalized ads when all of the following criteria are met:

Detailed information can be found at requirements of Personalized & Non-Personalized Ads.

3. Yes, you understand the situation correctly. When you have not enabled any advertising providers in the Vendor Preferences window, and you have given permissions to targets (1, 2, 7, 9, 10) for non-personalized ads, you won't see non-personalized ads. 

4. Limited ads serving applies if there is no consent or do not consent for IAB TCF Purpose 1 in accordance with the EU user consent policy.